2012 annual report: How to maintain an engaged workforce

By Jennifer Deal, Kristen Cullen, Sarah Stawiski, William Gentry, & Marian Ruderman
Center for Creative Leadership


This report looks at both the attitudes reflecting how North American managers and other professionals are thinking about their work, and how they see the dynamics in their own organization. We do this because it is important to understand attitudes of employees at all levels of an organization because those attitudes affect organizational performance – and with the difficult economy, organizations need to take advantage of every opportunity to improve corporate performance. For example, organizational commitment, organizational support, and job satisfaction are related to decreased absenteeism, lower turnover, and better job performance – all of which are issues critical to the organization’s bottom line. Organizations benefit by understanding employee attitudes.


Deal, J., Cullen, K., Stawiski, S., Gentry, W., & Ruderman, M. (2012). 2012 annual report: How to maintain an engaged workforce. Center for Creative Leadership. https://doi.org/10.35613/ccl.2012.2027

Full text PDF

Leave a Comment