If you are trying to measure something, it is critically important to think about how you will use those measures.
We often use measurement scales in survey research without knowing how they were developed. Because of this, we may either be missing important data, or we may be drawing inaccurate conclusions.
Have you ever completed a survey at the end of a program and wondered if anyone was really going to look at it? We present our 7-step approach to leveraging web-based text-analysis for evaluative purposes.
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