Building the case for executive coaching

By Sarah Stawiski, Maggie Sass, & Belzer Rosa Grunhaus
Center for Creative Leadership


Executive coaching is a $2 billion industry globally. In fact, more than 70% of formal leadership development programs in organizations include coaching. This paper addresses why organizations heavily invest in coaching and the challenges they face when evaluating its effectiveness.


Stawiski, S., Sass, M., & Grunhaus Belzer, R. (2016). Building the case for executive coaching [White paper]. Greensboro, NC: Center for Creative Leadership.

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