Center for Creative Leadership research shows why creative people and a workplace that fosters innovation must both be present for innovation to thrive.
Stawiski, S., Deal, J., Ruderman, M., & Gentry, W. A. (2017). The innovation equation for leaders: People + context = innovation [White paper]. Greensboro, NC: Center for Creative Leadership. https://doi.org/10.35613/ccl.2011.2026