E-recruitment and the benefits of organizational web appeal

Lori Foster Thompson – North Carolina State University, Phillip W. Braddy, Karl L. Wuensch – East Carolina University

Summary

This study, based on 182 participants, examined the influences of web design on perspective job seekers. They were asked to review an online job ad and rate it for: attractiveness, usability, overall organization appeal, impressions of the organization, and willingness to pursue employment with the hiring organization.

Citation

Thompson, L. F., Braddy, P. W., & Wuensch, K.L. (2008). E-recruitment and the benefits of organizational web appeal. Computers in Human Behavior (24), 2384-2398. https://doi.org/10.1016/j.chb.2008.02.014

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