By Lori Foster Thompson
North Carolina State University
Phillip W. Braddy
Center for Creative Leadership
Karl L. Wuensch
East Carolina University
This study, based on 182 participants, examined the influences of web design on perspective job seekers. They were asked to review an online job ad and rate it for: attractiveness, usability, overall organization appeal, impressions of the organization, and willingness to pursue employment with the hiring organization.
Thompson, L. F., Braddy, P. W., & Wuensch, K.L. (2008). E-recruitment and the benefits of organizational web appeal. Computers in Human Behavior (24), 2384-2398. https://doi.org/10.1016/j.chb.2008.02.014