E-recruitment and the benefits of organizational web appeal

By Lori Foster Thompson
North Carolina State University

Phillip W. Braddy
Center for Creative Leadership

Karl L. Wuensch
East Carolina University

Summary

This study, based on 182 participants, examined the influences of web design on perspective job seekers. They were asked to review an online job ad and rate it for: attractiveness, usability, overall organization appeal, impressions of the organization, and willingness to pursue employment with the hiring organization.

Citation

Thompson, L. F., Braddy, P. W., & Wuensch, K.L. (2008). E-recruitment and the benefits of organizational web appeal. Computers in Human Behavior (24), 2384-2398. https://doi.org/10.1016/j.chb.2008.02.014

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