By Sarah Stawiski, Jennifer Deal, & William A. Gentry
Center for Creative Leadership
This study showcases the positive outcomes of corporate social responsibility (CSR). CSR can benefit a company by improving customers’ view of the company and increasing purchases. In addition, CSR increases employee satisfaction positively impacting organizational commitment. The study additionally shows that CSR is more important for the commitment of female employees than their male counterpart. It is important, however, to get employee input and involvement in CSR at all levels.
Stawiski, S., Deal, J., & Gentry, W. A. (2010). Employee perceptions of corporate social responsibility: The implications for your organization [White paper]. Center for Creative Leadership. https://doi.org/10.35613/ccl.2011.2022